Crystal Jackson, Co-Founder and CTO of EssentL, brings both corporate and small business experience to the conversation around health benefits. After working in a corporate environment with access to traditional employee benefits, she experienced the frustration of navigating COBRA, Marketplace plans, deductibles, co-pays, and coverage options on her own. That experience became part of the inspiration behind EssentL: helping small businesses and self-employed professionals find better support, clearer guidance, and more realistic benefits options.